Tagline: In three days, she’s going to hell.
Though Sam Raimi has spent the better part of the past decade bringing the blockbuster Spider-Man series to the screen, the director rose to cult status with his Evil Dead trilogy. With those influential films, he helped audiences embrace the shocking spectacle and dark humor that defined his horror brand and inspired a new generation of writers and directors to push the limits of the genre itself.
In 2009, he returns to horror with Drag Me to Hell, an original tale of Christine Brown (Alison Lohman), an ambitious L.A. loan officer with a charming boyfriend, professor Clay Dalton (Justin Long). Life is good until the mysterious Mrs. Ganush (Lorna Raver) arrives at the bank to beg for an extension on her home loan. Should Christine follow her instincts and give the old woman a break? Or should she deny the extension to impress her boss, Mr. Jacks (David Paymer), and get a leg up on a promotion? Christine chooses the latter, dispossessing Mrs. Ganush of her home.
In retaliation, the old woman places the curse of the Lamia upon Christine, transforming her life into a living nightmare. Haunted by an evil spirit and misunderstood by a skeptical boyfriend, she seeks the aid of seer Rham Jas (Dileep Rao) to save her soul from eternal damnation. To help the shattered Christine, the psychic sets her on a frantic course to reverse the spell and brings her to the only woman who can aid her, seer Shaun San Dena (Oscar-nominated actress Adrianna Barraza). As evil forces close in, Christine must face the unthinkable: How far will she go to break free of the curse?
Drag Me to Hell is a 2009 American supernatural horror comedy film co-written and directed by Sam Raimi. The plot, written with his older brother Ivan, focuses on a loan officer, who, because she has to prove to her boss that she can make the “hard decisions”, chooses not to extend a gypsy woman’s mortgage. In retaliation, the woman places a curse on the loan officer that, after three days of escalating torment, will plunge her into the depths of Hell to burn for eternity. The film premiered at the Cannes Film Festival and was released to critical acclaim. It was also a box office success, grossing over $90 million worldwide. Drag Me to Hell won the award for Best Horror Film at the 2009 Scream Awards and the 2010 Saturn Awards.
Crime and Punishment
More than 10 years ago, brothers Sam and Ivan Raimi penned the first draft of the screenplay that would become Drag Me to Hell. In its earliest incarnation, the script was simply titled The Curse. “We’ve always loved the idea of curses,” Ivan Raimi explains. “We loved thinking about what would happen to an ordinary person if they were cursed and put into these extraordinary circumstances.”
In this instance, forces beyond her control torment young bank loan officer Christine Brown after she commits what seems to be a mild trespass and denies a loan extension to an elderly woman named Mrs. Ganush. As Sam Raimi puts it, the film is “a simple morality tale” where the protagonist is “a really good girl. She means well, and she’s trying to make it in Los Angeles. Christine’s got a boyfriend she really cares about, and to get him, she does one bad thing. She’s makes a choice to sin; it sets the ball in motion, and the movie’s about payback to her.”
“We made Christine morally complex,” adds Ivan Raimi. “She’s trying to get ahead in her job, like anyone else. She’s just a normal person with all of the attributes that we might have, colored in grays instead of black and white. That’s what makes her interesting to me. She’s put into a situation where her punishment does not fit her crime, and it is exciting to watch how she has to deal with it.”
From Darkman and Army of Darkness to Spider-Man 2 and 3, the two collaborators have long been curious to explore accidental, reluctant warriors. Like The Evil Dead’s hero Ash Williams and Spider-Man’s alter ego Peter Parker, Christine is an average person thrust by consequence into a fantastical world that runs parallel to the one she knows. Without warning, her normal life gives way to the bizarre: a surprise attack in her car by a stranger, a preposterously bloody nose, bad daydreams and worse nightmares-capped off by a surreal séance and a breathless scramble to escape an almost certain fate.
As they wrote, the Raimi brothers imagined what would become the supernatural tormentor for Christine. They chose to use a mythical beast, the demonic Lamia, as their antagonist. While the Lamia has been imagined as various incarnations in many cultures-from a Greek goddess who turned murderess once Hera stole her children to a cannibalistic ogre, succubus or centaur-like creature that is half man/half goat-the stories share a unifying trait. “The one thing the legends have in common is that the Lamia is a demon that, when awoken in anger, drags its victims down to hell screaming,” Ivan Raimi states. “That’s the common, awful thread.”
Sam and Ivan Raimi plotted Drag Me to Hell so that, other than the first few moments of the film, Christine appears in every scene. The story never wavers from telling the horrific tale from her point of view and taking the audience along on her journey. Indeed, the brothers designed their screenplay to bring us on a haunted house-style ride, with Christine as the vessel. Subplots take a back seat to the ever-growing panic she feels and the desperation of her predicament.
To play counterpoint to the superstition and fear Christine experiences, the screenwriters crafted her rational and cerebral boyfriend, Clay, a professor who attempts to dissuade her from believing that Mrs. Ganush has cursed her. Of their relationship, Ivan Raimi explains: “Clay’s love for Christine outweighs what his mind tells him to believe and not to believe. This is a love story of ultimate sacrifice.”
Though Sam Raimi was keen to make the picture after the first draft of the script was completed, other projects gained steam and The Curse was placed on hold. The Spider-Man trilogy became an almost decade-long endeavor, and there wasn’t an opportunity to give Drag Me to Hell the attention it needed until late 2007.
At that point, producers Rob Tapert-Raimi’s partner at Ghost House Pictures-and five-time Raimi collaborator Grant Curtis shepherded the project, and Ghost House Pictures signed on to finance the film. Universal agreed to distribute domestically and in select international territories, while Mandate-managed by executive producers Nathan Kahane and Joe Drake-would handle the lion’s share of the international distribution.
The producers felt that the film offered a blend of genres that would introduce classic horror to new audiences, while celebrating what die-hard Raimi fans loved about the director’s work. “It’s more than just a horror movie, more than a supernatural thriller,” says Curtis.
Raimi’s longtime producer was curious to see what his friend could do with a smaller-budget film after tackling three enormous blockbusters in a row. “After Sam has directed three Spider-Man movies, he has a command of all the tools that a director has at his disposal,” adds Tapert. “He understands everything about filmmaking and the special effects process; he’s brought this all to bear with Drag Me to Hell. He is able to use the tools of special effects, visual effects, makeup effects and mechanical effects to create something that, hopefully, the audience hasn’t experienced before.”
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Drag Me to Hell (2009)
Directed by: Sam Raimi
Starring: Alison Lohman, Justin Long, Jessica Lucas, Lorna Raver, David Paymer, Adriana Barraza, Fernanda Romero, Reggie Lee, Chelcie Ross, Flor de Maria Chahua, Ruth Livier, Molly Cheek
Screenplay by: Sam Raimi
Production Design by: Steve Saklad
Cinematography by: Peter Deming
Film Editing by: Bob Murawski
Costume Design by: Isis Mussenden
Special Makeup Effects: Gregory Nicotero, Howard Berger
Music by: Christopher Young
MPAA Rating: PG-13 for sequences of horror violence, terror, disturbing images and language.
Distributed by: Universal Pictures
Release Date: May 29, 2009
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