Taglines: A movie felt never so refreshing!
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After “the Kid’s” persistence is tested he’s given a tour of the man’s plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
The Coca−Cola Kid is an Australian romantic comedy film, released in 1985. It was directed by Dušan Makavejev and starred Eric Roberts and Greta Scacchi. The film is based on short stories in The Americans, Baby, and The Electrical Experience by Frank Moorhouse, who wrote the screenplay. It was entered into the 1985 Cannes Film Festival.
About the Story
Becker, a hotshot American marketing executive (played by Roberts) from The Coca-Cola Company visits their Australian operations and tries to figure out why a tiny corner of Australia (the fictional town of Anderson Valley) has so far resisted all of Coke’s products. He literally bumps into the very pretty secretary (played by Scacchi) who is assigned to help him.
Eventually Becker discovers that a local producer of soft drinks run by an old eccentric has been successfully fending off the American brand name products. The executive vows an all out marketing war with the eccentric but eventually comes to reconsider his role as a cog in Coca-Cola’s giant corporate machinery. Along the way there are humorous subplots involving the office manager’s violent ex-husband, Becker’s attempt to find the ‘Australian sound’, and an odd waiter who is under the mistaken belief that Becker is a secret agent.
The Coca Cola Kid (1985)
Directed by: Dusan Makavejev
Starring: Eric Roberts, Greta Scacchi, Bill Kerr, Chris Haywood, Kris McQuade, Max Gillies, Colleen Clifford, Rebecca Smart
Screenplay by: Frank Moorhouse
Production Design by: Graham ‘Grace’ Walker
Cinematography by: Dean Semler
Film Editing by: John Scott
Costume Design by: Terry Ryan
Set Decoration by: Martin O’Neill
Art Direction by: Anni Browning
Music by: William Motzing
Distributed by: Cinecom Pictures
Release Date: July 14, 1985